India’s pop music scene is a hotbed of creativity and innovation.
This week, Bollywood star Amitabh Bachchan has taken the spotlight by taking the stage at the launch of the Bollywood Digital Radio (BDR) initiative.
Bollywood Radio is a network of digital platforms and content that can stream music from various artists and artists’ websites, providing fans with access to the music that they’ve been waiting for.
The initiative will launch on Wednesday and run till March 31.
The Bollywood Awards 2016 will be held on March 28, with awards to be announced on March 31 and April 2.
The programme will include performances from the likes of Amitabharat Thakur, Ritu Kapoor, Mughal Nanda and others.
The Bollywood stars will perform at the event at the National Theatre in New Delhi on Thursday.
The organisers of the event said the programme would feature a variety of artists and personalities, with performances by prominent personalities like Salman Khan, Anil Kapoor and Rishi Kapoor.
The event will be streamed live on the BDR platform.
It will also feature live-streamed music from the popular artists like Bollywood actor Amitabhu, former actor Akshay Kumar, B-day singer Nupur Joshi, and Bollywood actress Sunita Kaur, among others.
Bachchan has already become a big fan of Bollywood.
In a video that was uploaded on Facebook, the B-list star shared his love for the Hindi-language music, calling it his favourite genre.
He said, “I love it.
There are only a few people who can say that.
So many artists who have written songs for Bollywood songs.
I want to say thank you.
I am so grateful to them for making my dreams come true.”
In a tweet, he said that Bollywood is not only for the people, but also for the artists.
He has been known to be a vocal critic of the Hindi cinema industry, saying, “A lot of people are saying, ‘I am a Bollywood fan, but I don’t love Bollywood’.
That’s not true.
I love the music, I love Bajrangi Bhaijaan and Bajreka’s music.
But I’m not a fan of Hindi films.
There is a lot of cinema out there, but not all of it is Hindi.”
Bachchans song ‘Kabhi Bhaiyaan’ was released in November 2014.
The song features songs from the Hindi language and was first performed by Bajangi Bhaii Jain.
In January 2015, he was named India’s most popular Indian-language singer by a list of music fans in a survey conducted by a leading agency.