The spokes bike shops that have sprung up across India in the last few years are being seen as a harbinger of things to come in the country.
This was evident from the fact that the first major spokes shop in the nation was inaugurated in the city of Hyderabad in February, and a slew of others have sprung online, offering the option to buy a bike, saddle and a frame in a range of prices.
“We are looking to attract people from all over the country and the world,” said the owner of the shop, who did not wish to be named.
“The business is going very well and people are finding out that they can buy the bike, the frame and saddle online.”
The spokes bike is now available online from almost all the major bike shops, and there is even a new one in the works in Hyderabad, which has a population of over 50 lakh.
“We have had some customers who wanted to get rid of their bike and want to buy something cheaper,” said a shop owner in a local shop, adding that he is hopeful that more shops will be established soon.
“If the business can sustain itself for a while, then we will see an increase in the number of shops,” he said.
“But the biggest challenge is getting people to buy from shops.
We are not sure if the demand for a bike is growing as the prices are rising.
We have had a few customers who bought a bike and said, ‘I have not ridden this bike for a long time’.”
Another thing is that there is a lot of demand for bikes that are cheaper than the prices of bikes sold online.
“Many people are looking for a more affordable option. “
A lot of the shops in Hydera are in poor condition, and we are hoping to make them better,” said one shop owner.
“Many people are looking for a more affordable option.
We will work hard to give them a better experience.”
Spokes bike shops offer a variety of bike parts, but a significant part of their business comes from selling the spoked wheels, which are made by a local company called Steele.
The company is a joint venture between Steele and a private company called Dura Power, which is owned by the Mahindra Group.
The spoked wheel, which can be used for riding a bike on uneven terrain, is made from steel, aluminum or titanium alloy and is often made in India’s most popular city, Hyderabad.
The spokes wheel has also been a key part of the bicycle frame, as well as other accessories such as saddle bags and racks.
“A spoked tyre can cost about Rs 25,000 in the market, while a standard tyre will run you around Rs 1,000,” said Dera Power’s managing director, Deepak Kumar, when asked about the cost of spoked tyres.
“Our spokes bikes are about 20 per cent cheaper.
They have been given away at Rs 50 to Rs 60, and it is just a case of a few months for the bike.”
However, the spokes are not the only product that has come to the fore in the spokes bike business.
“When we first started selling spoked bikes in Hyderabadi, there was no competition,” said Kumar.
“There was a spoked bicycle for sale on a street corner for Rs 40.
Today, there are shops offering spoked frames for Rs 70 to Rs 100.”
Spoked wheels also make up part of many frames in the bike shop that offers a range from cheaper frames to better ones.
“At the moment, we sell spoked frame for Rs 20 to Rs 30.
The price varies from shop to shop,” said V K Krishna, who runs the shop.
“For a bike of Rs 30, we are offering a new spoked model for a price of Rs 40.”
There are also spoked accessories in the shop as well.
“Most of the customers come from abroad and they want to have the same style as our shop,” he added.
“As a result, we offer more accessories for the spoke bike.”
“In India, we have a large number of bike shops and we have also opened our own shop,” added Krishna.
“These bikes are the best in the world, but they are expensive.”